National CineMedia, Inc. [NCMI] - equity issuance
National CineMedia, Inc. is set to acquire Captivate, a digital video advertising operator, with the consideration payable in cash, and the transaction anticipated to close in the second half of 2026, subject to customary closing conditions.
Why this matters
National CineMedia, Inc. (NCMI) is the largest cinema advertising platform in the U.S., connecting brands to young, diverse audiences through its extensive network of theater and lobby screens. The company has announced a definitive agreement to acquire Captivate Holdings, LLC, a leading operator of digital video elevator and lobby advertising in North America, for an enterprise value of $275 million. This acquisition aims to combine NCM's cinema advertising strength with Captivate's office and residential footprint, enhancing its premium video and digital out-of-home advertising platform. The transaction is expected to close in the second half of 2026, subject to customary closing conditions.