Onar Holding Corp [ONAR] - equity issuance
Onar Holding Corp's acquisition of Advertise Purple includes a purchase price subject to customary post-closing adjustments and potential earnout payments of up to $8.0 million based on specified gross profit thresholds over three annual measurement periods from October 1, 2026, to September 30, 2029.
Why this matters
Onar Holding Corp, incorporated in Nevada and operating in the advertising services industry, has completed its acquisition of Advertise Purple, a leading U.S. affiliate marketing agency based in Santa Monica, California. This acquisition, the largest in Onar's history, was funded by a $15 million equity issuance announced the previous day. Advertise Purple, known for managing affiliate programs for over 400 brands, contributed approximately $17.1 million in net revenue and $4.4 million in net income in fiscal year 2025. The total consideration for the acquisition could reach up to $27.825 million, contingent on achieving specified gross profit thresholds over three annual measurement periods from October 1, 2026, to September 30, 2029.